Maybe you want to hide the brand to make it less stealable. Maybe you want to cover it because you are a bit ashamed it is an Apollo not a Gazelle.
Sticker up, but beware that like a Pringle, a snort of pure Colombian, or a young lover it's hard to stop at just one.
Soon your Obama '08 will be battling for space with One Less Car, which is in turn eclipsing Triple R; and half the weight of your ride is pvc plastic and glue.
BONUS TIP: The left wing has a true monopoly on the bike-mounted adhesive rectangle. No-one wants a bike with a Bush-Cheney 2004 sticker or a Young Nationals sticker.
Which is why they are prime theft deterrent and will soon be made available through this website at very reasonable prices.